English
PUBLIC DIPLOMACY
Building meaningful connections and enhancing reputation through authentic narratives, smart messaging and powerful campaigns.
OWN YOUR NARRATIVE. SHAPE THE CONVERSATION.
Our world thrives on the power of authentic communication and exchanges. At Gratiya, we shape this power to reflect your purpose and vision. Our practice goes beyond mere speech — it is about resonating, acting and creating impact.
OUR APPROACH
Elevating Messages, Amplifying Voices, Shaping Impact.
With a blend of global insights and cultural nuances, we support you in owning your narrative, shaping opinions of target audiences, driving changes, acting and creating impact.
OUR SERVICES
Nation & Territorial Branding
Identity Study & Strategy Development
Crafting strategies for positioning, development, and promotion of countries and destinations; to enhance place/ territory competitiveness.
Planning & Operations
Supporting the design and execution of plans to attract tourists, investors, businesses, and residents.
Destination Partnerships
Stakeholder engagement models and partnership formation, with a focus on economic and infrastructure, policy frameworks, and joint marketing.
Capacity Building
Design and delivery of capacity-building programmes aimed at empowering local stakeholders with the skills and knowledge necessary for sustained growth.
Cultural & Sports Diplomacy
Global Stakeholder Engagement
Strategies to engage diverse audiences and foster positive perceptions.
Cultural Initiatives
Design and implementation of initiatives that showcase cultural richness and heritage on a global platform.
Sports Diplomacy Campaigns
Development of strategy and campaigns around global sports to drive economic growth, and intercultural exchange and catalyse societal transformation.
International Partnerships Development
Identifying and establishing strategic partnerships between organisations, institutions, or governments, on a global scale.
Impact Assessment & Reporting
Evaluating the impact of initiatives, providing data-driven insights and recommendations for future programmes and legacy strategy.
Reputation Management
Reputation Assessment
Through tracking and monitoring mentions, reviews, and discussions around the project and/or organisation to assess risks and understand public views and consumer preferences.
Opinion Management
Managing online reviews and testimonials, addressing negative feedback, and encouraging positive reviews.
Customised Reputation Solution
Tailoring services to create and promote positive and relevant marketing content, including articles, blog posts, and press releases.
Employee Training
Training employees on maintaining a positive online presence and representing the brand effectively.
Thought Leadership
Content Development
Developing proprietary research to generate original content and crafting high-quality whitepapers that align with industry trends and address relevant issues.
Executive Positioning
Elevating key leaders within the organisation to be recognised as authoritative voices in their fields.
Women’s Empowerment and Leadership
Initiatives to spotlight female role models and enhance women’s empowerment to shape a more inclusive and equitable future.
Digital Presence Enhancement
Strategies for optimising online profiles and visibility to reflect thought leadership positioning.
Metrics and Analytics
Establishing KPIs to measure the success and impact of thought leadership efforts and analysing data to refine strategies and positioning.
Crisis Communications
Risk Mapping and Analysis
Identifying, assessing, and visualizing potential risks and uncertainties systematically.
Issues and Crisis Preparedness Planning
Creating robust communication plans to navigate and mitigate the impact of crises on organisation’s reputation.
Rapid Response Team
Establishing a dedicated team and protocols for timely and effective communication during major issues and crises.
Issues and Crisis Recovery
Implementing measures to swiftly address and mitigate challenges and safeguard reputation in the face of unforeseen issues or crises.
Strategic Communication & Campaigns
Strategic Campaign Design
Crafting and executing impactful campaigns to advocate for specific causes or policies.
Advocacy Outreach
Engaging with key influencers and decision-makers to garner support for your initiatives.